• Gone are those days when you have to toil and work hard to become an nationwide phenomenon, even a simple 2 minute clip can make you the top trending phenomenon. The video clip of Priya Prakash broke the internet and made here a overnight celebrity.

  The memes and clips were just the tip of the iceberg. But this fame tends to remain short lived and hence the top brands need to ensure that they make the most of the emerging social celebs.

  Various top brands such as Kellogs and Pringles made her their brand ambassador and made of the occasion of the important events such as Valentine’s Day to promote the products.
  But endorsing a viral one day wonder shows the desperation of the company according to Sumeet Narang, vice president – marketing, Bajaj Auto, companies need to endorse a celeb whom which the viewers can relate to in order to ensure a long term gains. Endorsing viral celebs such as Priya varrier would at most provide short term monetary gains.

  Samit Sinha, managing partner, Alchemist Brand Consulting feels that an average person can become social celeb in a matter of minutes and companies often try to make most of their short lived fame but in long term they would need well established personnel to help personify their brand.

  While Manish Kalra, chief business officer, Craftsvilla.com is strong advocate of the social celebs, as he feels that social celebs are a part of social population of India and their fame has power to generate large amount of fans and views in short span of time, hence a company should keep a constant track of the emerging viral celebs to make instant popularity gains.
  Shouvik Roy (senior partner at YAAP has taken a neutral stand towards endorsing viral marketing celebs , they believe it depends on a company’s strategy. If they wish to gain short term gain they could endorse social celebs else they need to hire well established celebs.

Looking forward to mobile phone congress in 2018, it would be convenient to look at the finding of the growing mobile trends in India.

• In 2020 it is estimated that India would become the largest smart phone market in the world, hence it would be appropriate for mobile manufactures and software developers worldwide to focus on Indian consumers. In India where the android market has a lion’s share of mobile market but there is steady growth of iOS platform users, which explains the Apple decision to manufacture their I-phones in India.
• In the era of cloud computing demands of applications which could sync and store data on cloud are increasing but in case of India internet penetration and connectivity still remains a major issue , hence developers need to create application in which sharing or storage of data could be done offline.
• In the past 5 years India has undergone rapid socio-economic changes, for instance during demonetization in 2016 the usage of mobile wallet apps such as Paytm, M-pesa increased significantly. At its peak in 2016 Paytm was conducting 529 transactions per second. Hence while developing apps for Indian population the developers should keep a watch on socio-economic situation of India in order to provide maximum benefits to customers and generate a large market share thus ensuring a win-win situation
  Internet of Things is another emerging trend which has a huge scope and potential in India various applications with assistance of government of India could help in providing important information to important information such as health care facility, logistics, governance etc.
• With 4g services increasing becoming cheaper in India, application with rich video content are in high demand, hence designer should focus on creating a applications with rich video content.
  According to a survey from business wire the consumer spending on Augment and Virtual reality products would reach $143.3 billion in 2020, in which India would have a major share. Besides entertainment there are various outcomes with these innovations which can be useful to rising economies. The innovations can help planners, structural architects, and vehicle fashioners make better outlines for structures and autos. Medicinal experts can have a superior perspective of human life structures with AR and VR.

User experience is the life line of any marketing strategy, without positive user experience no marketing product can survive, if a website faces negative user experience then the marketing strategy need to be modified in order to obtain a positive user experience. User experience provides a feed about how the user feels about the company. It is estimated that by 2020 user experience would be single most important brand differentiator surpassing both price and brand. User experience can reduce bounce rates for a website .It is estimated that for every rupee spent on User experience there is expected returns of about 100 rupees this making user experience a profitable venture for companies

There are various instances where User experience has done wonder to companies

• ESPN has experienced unprecedented user base and profits after modifying its website features based on customer feedback.
• Time.com bounce rate reduced by 15% after adopting continuous scroll.

User experience is more than just user design and products, its more about functionality and how the website could be used made efficient and accessible for the user, it should take least time for the visitor to access data which he is seeking. It is estimated that there is 90% chance that the visitor would switch to competitors website if he finds

Any successful User Interface consist of various features such as

• value to directly attract potential consumers, it should clearly visible to visitor
• usability to make data easily accessible to the visitors,
• functionality to ensure that every element and feature of the site has a particular and specific purpose
• adaptability the website is equally able to function is various devices and platforms to ensure large user base,
• navigation to ensure the website is easy to use and to access information,
• Eye catching design to instantly grab customer’s attention without distracting from content.

Almost all first impression on the website are based on design related, online customers are less likely to return after bad experience, judgments on website credibility and authenticity are based on website’s overall design.

In conclusion we could say that a website without obtaining customer feedback would be a fatal decision which would eventually lead to shutting down of company, in this ever changing competitive environment it is necessary for company to innovate and modify their websites based on user experience.