Search engine optimization, the desire for innovations.

The impact of internet on retail industry is beyond words. The paradigm shift of off-line to online customers has been unprecedented. The convenience of on-the-go real time online shopping with discount offers seems more convenient than going to brick and mortar stores to buy commodities.

Artificial intelligence has been effectively used in app and websites using chat bots and conveniently tailored suggestions based on customers’ previous searches and purchases.

Despites all these technological breakthroughs desired innovations in search engines are the most sought out to ensure improvements in retail sector.

Many prominent search engines today lack accuracy for example Google in a search for veg food showed a display of 19 non veg dishes out of its 40. This type of inaccuracy would cause a major loss in web traffic.