Search engine optimization, the desire for innovations.
Digital Marketing, Seo September 1, 2024 0

Search engine optimization, the desire for innovations.

Search engine optimization, the desire for innovations.

The impact of internet on retail industry is beyond words. The paradigm shift of off-line to online customers has been unprecedented. The convenience of on-the-go real time online shopping with discount offers seems more convenient than going to brick and mortar stores to buy commodities.

Artificial intelligence has been effectively used in app and websites using chat bots and conveniently tailored suggestions based on customers’ previous searches and purchases.

Despites all these technological breakthroughs desired innovations in search engines are the most sought out to ensure improvements in retail sector.

Many prominent search engines today lack accuracy for example Google in a search for veg food showed a display of 19 non veg dishes out of its 40. This type of inaccuracy would cause a major loss in web traffic.

Importance of Content Optimization
Digital Marketing, Seo September 1, 2024 0

Importance of Content Optimization

Importance of Content Optimization

Not just good content, it is also necessary that the content of the website is properly optimized so that it could be effectively optimize the content to obtain maximum benefits.

The user should first and foremost catalogue the content so that the customer can obtain the bird’s eye view of it and could be effectively used to obtain relevant traffic.

The content should also be effectively organized in order to obtain the desired traffic, there is also a need to analyse the existing organic traffic and retrospect on the need for change or increasing the quantity of the current category of organic traffic. Using this strategy one could get to know that whether goal for the audience are clear or not, or whether pages have been optimized for too many pages or pages are too technical or perplexing for general audience.

Using the above strategies the content should be organized on the webpages in order to obtain maximum and relevant traffic.

Effective research for SEO
Digital Marketing, Seo August 31, 2024 0

Effective research for SEO

Effective research for SEO

The effect of the keyword in research has become a thing of the past, even using the keyword in the text of webpage has now become a thing of the past. But that does not mean that one must completely abandon the keyword research in lieu of content creation.
There is still a need for effective use of words, here are some measure to ensure that
• The goals of the word usage should be well defined which should ensure increase sales. Increase in traffic should not become a priority as conversion rates are low in that case.
• A special emphasis should also be made on building awareness as it would directly assist in improving sales.
• Usage of money phrases such as cheap products or premium product help in creating relevant searches in the company’s website.
• Although money phrases are important one must ensure that they are not overused
• Comprehensive contents usage would ensure the website become authoritative, authoritative websites are the top priority of search engines while ranking. It is also mentioned in Google’s quality service guidelines.
• Keywords are a window into what clients need, the client goal. Google Trends is a decent platform to distinguish changes in how catchphrases are being utilized.
• Google Trends will enable you to perceive how states are inclining up, slanting down,drifting in a repeating design and recognize territorial examples.
• Understanding repetitive and local examples will better enable you to know when to reveal certain sorts of substance and furthermore to comprehend to center your external link establishment in specific areas for specific expressions since those expressions will be more prevalent in those districts. This is an important factor.
In conclusion, we could say that keywords need to be more specific, the keyword strategy should be based on user intent and user interface should also be prime objective while setting up a keyword strategy.

Important point to be noted while creating a Voice search based strategy
Digital Marketing August 31, 2024 0

Important point to be noted while creating a Voice search based strategy

Creating a Voice search based strategy

During the launch of Siri in 2011, it was believed to be the future of voice-based search command and it would become the default market leader for voice-based searches for years to come, but since then many devices such as Alexa, Google home have more become popular than Siri and it won’t be surprising to see Siri become history if the current trends continue. The AI technology serves as the backbone for voice-based searches which ensure that accurate searches are provided.

So it is very important to ensure that certain precautions are taken care of while creating a voice-based strategy.

According to Google voice-based search are used regularly because of their convenience and allowing users to multitask, thus making the daily routine of users easier.

There is a difference in approach about how the user uses voice-based and text-based searches, the content creators should take the help of various SEO tools to obtain efficiency.

The content of the site and its data should be optimized according to customers journey which ensures the availability of the customer through voice search in case of any issues faced by the customer.

Another strategy could be using certain actions which are exclusively customized for devices such as Alexa, this could help in creating awareness about such devices.

Also, websites should be optimized according to smartphones and a majority of voice-based searches are based on mobile phones.

Using all these measures it is possible to create an effective voice-based strategy which could ensure a company’s success.

How to design content rich websites.
Digital Marketing, Seo December 7, 2016 0

How to design content rich websites.

Why Search Marketing Matters in 2018?

When it comes to marketing we could see that marketing was based on seeking customer base, there was too much content which was based on seeking out businesses on their own terms. But now the whole spectrum of business has changed, now customers are seeking more about how could companies ensure that the product formed is exactly what customers are seeking for.

Also, now with user base shifting from pc to mobile the search results of only the first 5 page are relevant whereas rest of the pages are termed are irrelevant.

The major trends in search marketing are new customer journey, blockchain and decentralized economy, optimized voice search and strategies for search transformation.

In conclusion, we could say that search marketing is a vital part of marketing and now marketers need to be more specific compared to previous search engines.